The Swifty Touch: Taylor Swift Is Boosting The Economy Wherever She Goes. Taylor Swift started as a country singer but slowly and steadily ventured toward pop music. Most of her songs have a country touch like You Belong With Me and Love Story. She has a fan following that has defied age and cultural barriers. Everyone loves Her.
She has the Midas touch. Be it her singles, albums, or tours, the pop queen is shaking and building economies. Not that Eras Tour was a low rumble, but the release of her latest album The Tortured Poets Department has breathed in new life into the world tour.
She lives sang the latest album’s new songs including ‘So High School’, ‘But Daddy I Love Him’, and ‘Who’s Afraid of Little Old Me’, among others at her Paris Eras Tour in May. She also sang ‘Fortnight’, ‘Down Bad’, and ‘I Can Do It with a Broken Heart’.
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The Tortured Poets Department opened at No. 1 on the Billboard 200 albums chart, wherein she tied with Jay-Z for the most No.1s by soloists in nearly a 70-year history.
According to Pollstar, Eras Tour is the highest-grossing concert tour of all time and the first ever to gross $1 billion. In 2023, the Eras Tour was the world’s biggest concert tour by far. With tickets averaging $238 each, tens of thousands of people across the US, North America, Australia, Singapore and Europe have made it a smashing hit. People cannot help but talk about how great she is and how crazy the Eras Tour was.
Taylor Swift’s Very Own Swiftonomics
The term ‘Swiftonomics’ is coined around the term rockonomics, which was created by former Chairman of the President’s Council of Economic Advisers Alan Krueger in his book Rockonomics: A Backstage Tour of What the Music Industry Can Teach Us About Economics and Life.
He explained in the book how Taylor Swift and other pop stars can leverage their fan loyalty to boost profit. Krueger also called her an ‘economic genius’.
Swiftonomics was first initiated by Augusta Saraiva, a reporter at Bloomberg. Despite rising inflation and the cost-of-living crisis, the music industry powered by her has made inroads and resonated with fans across the world.
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Taylor Swift (Eras Tour) Is Boosting The Economy Wherever She Goes
The tour has been a gold mine for countries, driving in tourist revenue in the post-COVID world. Embark Beyond, a luxury travel agency, highlighted that Swift’s Eras Tour in Paris two months ago brought in a tide of luxury American travelers to the French capital. Hotels were fully occupied for the duration of the pop singer’s European tour.
Taylor Swift Image Credit -Getty
Sean Fitzpatrick, Lighthouse CEO, said she is an economic force. He cited data showing the trend where Swift’s presence in UK cities transformed the local hospitality sector. Fitzpatrick acknowledged that Swifties are regarded for their creativity and community, the astonishing positive impact on the economy.
Back in March 2024, she pushed the Australian economy into overdrive – generating more than $300 million. Singapore recorded a surge in tourism activity and $450 million economy boost in April thanks to Taylor Swift.
She has sent ripples across the globe with her songs, and concerts, boosting businesses, retail, food, beverages, and hotels. She has had a profound impact, much needed in today’s times.
